Jonas van

Hamme

Hi I’m

I am a marketing-driven creative based in Leuven, Belgium. I design and build visual systems for fashion and next-gen brands so work looks good and performs great.

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My Passions

Streetwear

I got hooked on streetwear in high school, first through Supreme and Palace Skateboards.

Today I gravitate to smaller, less known labels like House of Errors; prioritizing ideas, materials, and design over hype.

    • Reading subcultures and spotting signals early

    • Understanding of the niche

    • Knowledge about materials and silhouettes

    • Building brand equity

    • Drop and collaboration mechanisms

Sports

I’ve played football since I was six and I’m currently the proud captain of the second team of KS Haasrode.

I’m a big time supporter of the club KV Mechelen an over time I’ve also broadened my intrest to sports like Skiing, basketball and road cycling.

    • Leadership

    • Team dynamics & Teamwork

    • Accountability

    • Communication

Sneakers

The spark for me was the iconic release of the Nike Air Max 97/1 by S. Wotherspoon in 2018.

Today I’ve amassed a small collection of around 25 pairs from different brands, with a preference towards the classics and unique collabs.

    • Storytelling

    • Market timing and scarcity

    • My budget is (still) limited 🫣

My Education

  • @ Thomas More Mechelen: logistics & supply chain, project management, branding and brand strategy, trendwatching, content and campaign execution in fashion.

  • @ UCLL: entrepreneurship, merchandising, assortment and pricing, store operations, customer experience and psychology.

  • @ Heilig Hart Heverlee: quantitative reasoning, statistics, accounting, first hands-on experience with entrepreneurship and economic fundamentals.

Core
Skills

Design

I design end to end: from brief, brainstorming, and moodboards to clean, conversion oriented builds in Shopify or Squarespace. Beyond the web, I create social content, presentation decks, and apparel graphics, keeping consistency and craft across formats.

Brand Strategy and Branding

I treat branding as culture, not decoration. Through my obsession with streetwear I became passioned about brand identity and branding. I define the why first, then codify values, voice, and visuals so identity reads as community, not campaign.

Leadership

My leadership is natural and service minded, shaped by my natural instincts and my experience captaining my football team. At school and in my professional jobs I take the first step, set pace, and keep teams (including myself) accountable.

Problem-solving

When things break, I do not stall, I diagnose, propose options, and implement improvements confidently and autonomously. I take initiative, test creative fixes, and close the loop so problems become repeatable solutions rather than recurring frustrations.

Toolstack

  • MS Office

    Proficient across Microsoft Excel, PowerPoint, and Word, delivering analysis, decks, and consistent documents.

  • Design Software

    Experienced with Canva and CapCut; fundamentals in Adobe Photoshop, Illustrator, InDesign, and After Effects.

  • A.I.

    Use LLMs like ChatGPT and Claude efficiently and critically; broad knowledge of apps, tools, and models.