Brand context 〜 I trace Palace from their Southbank roots in London to a global streetwear phenomena, outlining iconograpgy, tone, and milestones.

Streetwear market analysis 〜 I position Palace inside streetwear culture, mapping subcultures, drop mechanics, and audience behaviors to explain their demand and the streetwear community itself.

The 4 marketing-Ps 〜 I condense the 4 classic marketing-P’s: Product, Price, Place, and Promotion. Here I show what Palace sells, from where and how, their price-settings, and how the communicate.

Brand DNA 〜 I decode visual language, voice, store experience, and collaboration logic to identify how their identity stays coherent across all channels and cities.

Spec concepts 〜 I apply the insights i have gathered to create limited drops, explore new potential categories, co-marketing-strategies, and city-specific stores, finishing with a new storytelling campaign.