02 — Self-initiated — Brand identity — 2026Flowline
Building a streetwear brand that’s all about the design and materials. Made to bring a smile to your face.
The idea of Flowline starts at the materials and the designs, not at the logo. It exists to make streetwear that gets better with wear instead of louder with trends.
The setup
1 The system
The colourful register
wordMark & logo
Typography#FAF8F5
Canvas
#9B92FF
Accent
#F6E9DC
Warm canvas
#D9D8FE
Soft accent
#1E1E1E
Ink
positioning
Colour paletteVisual directionA character instead of a mark. Logos get ignored; a face gets recognised. Everything else stays quiet so the character does the talking.