Flowline
02 — Self-initiated — Brand identity — 2026Building a streetwear brand from the material up.
The idea of Flowline starts at the materials and the designs, not at the logo. It exists to make streetwear that gets better with wear instead of louder with trends.
The setup
The system
Mark
TypographypositionHello, World!
Colour paletteVisual directionA character instead of a mark. Logos get ignored; a face gets recognised. Everything else stays quiet so the character does the talking.