03 — Academic — Brand guidelines — 2026

Virtus

A quiet luxury concept and identity, end to end.

Discreet performance tailoring for people who train hard and dress plainly. Slim fit, three pieces, delivered in weeks.

Fig. 01 — The mark system

Colour

Typography

Fig. 04 — Visual style

Flowline shouts with a character. Virtus does the opposite: a crest, a serif, five neutrals and nothing else. Same discipline, opposite register.

A complete guidelines document, from brand DNA to channel rules.