Move towards connection
04 — Academic — Brand campaign — 2026Turning a personal brand into three connected campaigns that inspire and connect people.
The setup
A personal brand only means something if it moves someone. I built mine around one idea, sport and culture bring people closer, and tested whether it could carry a campaign instead of being just a catchy slogan.
Fig. 01 — The three stages
Awareness
1 Testimonial
Participation
2 The Cage Cup
Conversion
3 OHL x Flowline
Three campaigns, each one handing over to the next. A personal testimonial to earn attention. A street tournament to turn attention into participation. A limited capsule with OHL to turn participation into something people want and wear.