A City in Motion

01 — Academic — Brand campaign — 2026

Turning a personal brand into three connected campaigns that inspire and connect people.

A personal brand only means something if it moves someone. I built mine around one idea, sport and culture bring people closer, and tested whether it could carry a campaign instead of being just a catchy slogan.

The setup

Fig. 01 — The campaign in three stages

1 EK Running Testimonial

Awareness

2 The Cage Cup

Consideration

3 OHL × Flowline capsule

Conversion

Three campaigns, each one handing over to the next. A personal testimonial to earn attention. A street tournament to turn attention into participation. A limited capsule with OHL to turn participation into something people want and wear.

The thinking

The outcome

One brand idea, proven across three stages and two logos.

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