A City in Motion
01 — Academic — Brand campaign — 2026Turning a personal brand into three connected campaigns that inspire and connect people.
A personal brand only means something if it moves someone. I built mine around one idea, sport and culture bring people closer, and tested whether it could carry a campaign instead of being just a catchy slogan.
The setup
Fig. 01 — The campaign in three stages1 EK Running Testimonial
Awareness2 The Cage Cup
Consideration3 OHL × Flowline capsule
ConversionThree campaigns, each one handing over to the next. A personal testimonial to earn attention. A street tournament to turn attention into participation. A limited capsule with OHL to turn participation into something people want and wear.